You are currently viewing Digital Marketing Strategy For Logistics Companies – A complete Guide!

Digital Marketing Strategy For Logistics Companies – A complete Guide!

Digital Marketing Strategy For Logistics Companies – A complete Guide!

Is there any best Digital Marketing Strategy to grow Logistics Companies Business? Is there any Business to Business (B2B) best Digital Marketing Strategy to increase more sales for Logistics Companies? Are there any promotional strategies for Logistics Company in a covid19 pandemic situation that increases more sales?

It’s okay if you don’t know about it. I have some tips & suggestions for your Logistics Company to help you out with this. In this following blog, I will explain to you the best Digital Marketing Strategy to grow more Logistics Companies’ footprint. A few years back we also had trouble finding the best logistics company. So we find each and every location but I could not see any good local logistics company. After that, we search in the online platform & then there I found the logistics company which provides the best services, then we create an online presence and learn the best Digital Marketing Strategy For Logistics Companies to grow the business more. But the main problem that occurred is that logistics companies do not have much about digital marketing and its strategy. They think that online or digital marketing is a total waste of time and money. So first we need to understand that how we can solve the problems of logistic companies using digital marketing strategy for logistics companies.


Why is digital marketing important for logistics companies?

In this pandemic situation, digital marketing strategy for all logistics companies plays the most powerful role in generating more sales and business.

Data from search giant Google says that logistic startup companies are not applying digital marketing in the first meeting, they search on the internet to get more information.

On the Internet, people mainly visit all the popular social media platforms like YouTube, Facebook, LinkedIn, Instagram, Twitter, Google, and nowadays Koo app is also very popular.

According to a Times of India survey, it has been seen that a maximum number of the industry are doing annual contracts which go to those who are having positive reviews on the internet especially on Google my business & social media platforms, have a responsive website and have an attractive page on all the popular social media platforms.

After so much study and research, the industry confidence increases and they select the logistics companies.

Trust on us we can solve this problem with the help of a digital marketing expert.

Do you know we have helped many small and startup logistics companies by using some basic tricks which we cover in this blog?

We will share with you important information on business strategies for logistics companies.

Here are 7 different Digital Marketing Strategies for any Logistics Company.


#1. Mobile application

Nowadays, we want to get instant information and updates on our mobile phones.

Users are expecting to check the current status of their shipments and get track of the location.

The mobile app can provide real-time information & the current status of their shipments and can provide tracking & online booking information.

Your customer can check online on the application where the product is picked up & delivered.

Now it is very easier and faster to control the business cycle and find a loop in the system.

Now you can work with less manpower and easily communicate with your internal staff.

It also provides information on the condition of your vehicle and gives notification about services.


 #2. Content Marketing for Logistic Company

In the digital marketing scenario, content marketing is a very powerful strategy to grow your sales.

The maximum number of Logistics companies doesn’t do this, and the reason behind is, that they don’t know how to do it.

The main reason for creating good quality content is to increase the quality traffic of your website from search engines.

Before planning for content you should know about your targeted audience.

That is why Create buyers persona with some under the below question:

  • Why do they visit your website & social media pages?
  • What kind of problems are you going to solve?
  • What is their motive to visit your website & social media pages?
  • What is their actual pain point?
  • What is your unique selling proposition (USP) to capture your customer?

After answering this imparted question you can start creating a website site, social media pages & buyer persona.

Note this process is not easy; you cannot answer to above questions.

You can do the survey and get information from the internet it will help you understand the behaviors of customers.

Additionally, Make sure your content is leaning to the buyer’s persona indifference stage in the buying journey (Awareness, Consideration, Convent)

These are just a few to create content for a marketing plan for a Logistics Company.

As for other businesses the very important step is to understand buyers’ persona and create content accordingly.

Content will give trust in your business and makes it easy to get more customers.


#3. Branding for Logistic Company

People trying to stratify internal as well as external audiences, websites and social media pages play a very important role in this.

It will help to send the right message to the right viewers.

For example, we recently built logistics websites that leverage branding on their homepage banner and set calls to action.

By using and browser cookies it is very easy to track any user activity.

For any user who is keeping opening the particular services page, we can get convenience to get a customer.

We can very easily track which pages are loading more time on the website and change according to their problems.


#4. Search Engine Optimization (SEO) for Logistics Company

Search Engine Optimization is also the best Business to Business Digital Marketing Strategy plan for the Logistics industry.

Search engine optimization can grow business in the local area.

It will suggest your name and website to your visitors in the search engine.

The primary factor of Search Engine Optimization is to drive high volume and traffic in websites.

The best Search Engine Optimization strategy, improve your website ranking which can drag you to rank on the top page in your keywords.

For some keywords you can rank and then you can get high traffic:

  • Logistics service
  • Warehouse facilities
  • Pickup companies
  • Third-party pickup agency and so more

Do not think SEO is a big investment we suggest SEO is important for generating lead & sales around the year.


#5. Location-Based Marketing GMB (Google My Business)

GMB(google my business) is location-based marketing it is one of the important parts of SEO in that you can target the local area.

GMB is a free listing site and can reach out to a local customer

Some big logistics companies focus only on the local market to improve sales.

GMB also appear in map search it including photos related to your business, customer reviews, phone number, and other details.

GMB provides fast results if you compared it to standard search results.

Because of that Digital Marketing experts say GMB is a very good marketing plan for Logistics Company


#6. Email Marketing For Logistics Company

Email marketing is a very important part of Digital Marketing as it costs nothing to execute.

It is a very easy way to generate leads for your business.

But the first thing that you need to remember is that the customer that conducts and creates a content newsletter is the very important part to specialize in the requirements list of the customer.

Your brand and assured traffic will make a great commitment to be more simplistic.

The email list commonly contains contacts from potential clients, Social media followers, and other contacts.


#7. Social Media Marketing for Logistics Company

In these modern days, social media highest powerful platform and it is very important to promote your B2B Digital Marketing Strategy for Logistics Companies services on social media platforms.

Now in the current situation, each and every company is applying a social media marketing strategy to their business. There are some social media platforms are there likes Facebook, LinkedIn, Google, Youtube, Twitter, Instagram recently one more social media platform that is also growing very fast in India is the Koo app.

Social Media platforms can make unlimited quality contacts and connect with customers.

Social media platforms are the biggest support to market and to increase your brand by giving the latest updates on your websites.



The scope of Digital Marketing For Logistics Companies.

You should follow these steps for a well-thought Digital Marketing strategy that is recommended for your business.

If you will apply these points then you can defiantly generate traffic on your website and buyers to your business, finally gaining your Logistics business a smash.

However, at the time of implementing these points in your business if you have any questions or problems then you can click on this link for a free consultation call with us. Or if you are an agency owner or a freelancer willing to learn Digital Marketing you are welcome to join our Advanced Digital Marketing Course. A fully online course specially designed by Industry leaders.

Trust us, we are more than happy to help you with your problem.

Saikat Chatterjee

Mr. Saikat Chatterjee is the Founder & CEO at BTN Infosolution - an affordable Digital Marketing Company from Kolkata, India. He is a Serial Web Entrepreneur, Web Strategist & Internet Marketing Consultant. Saikat helps other traditional as well as web businesses by offering suitable solutions to transform or enhance their online presence, which often converts to new leads or business prospects relevant to their business domain. With 15+ years of extensive domain expertise he is acting as Web Marketing consultant to 20+ well know business groups from India as well as abroad. An avid learner and a powerful speaker, who is always busy in upgrading knowledgebase, Saikat never hesitates to take a call, even from where others failed miserably. Get in touch with him on Facebook, LinkedIn or Twitter

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