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Generate Leads for Start-Ups in India

How to Generate Leads for Start-Ups in India

Today, we are going to discuss how to generate lead for Start-Ups in India. Lead Generation is a part of the business that deals with gaining interest from customers that eventually turns into leads.

Generating leads and winning more customers is not an easy task. As a Start-Up, you need more leads to sustain. We will show you how to generate lead for Start-Ups. Read on to learn some important tricks of the lead generation game.

Many marketers and business owners don’t know how to generate lead, but they should know about the lead generation process for their own good.

let’s get to the point. First, you need to know –

What is Lead Generation?

In other words, Lead generation is a process to attract those customers who are interested in your business products or services. It allows companies to nurture targets until they are ready to buy. You can generate leads from two sources – Online and Offline.

You need to set up a lead generation strategy for your start-up, which can help you to generate quality leads.


 We will discuss, the Important Strategies that help you to Generate New Leads

  1. The first thing you need to create is a Landing Page. A landing page is a specific informative webpage that after getting clicked redirects to your website.
  2. Secondly, you need to set up a Lead Magnet. Lead nurturing can be a very slow process. It is unknown when a prospective lead is going to decide about a purchase. So you need to create a Lead Magnet that generates temptations to buy so a prospective lead converts quickly.
  3. Nowadays, social media videos are a very active and engaging platform. Suppose, if you start to watch one video, it is quite obvious that you will be continuing to watch one after another as Social Media Platforms suggests related and most relevant one to you. This also grabs your attention about the product marketers and business owners are offering.  So along with the website, you need to focus on videos as well, as video is one of the most powerful lead generation tools.
  4. According to research, 50 percent of the customer gives positive feedback after getting the desired result and also provide referrals. Getting Referrals is one of the most effective lead generation strategies because these leads convert very easily as they are coming to you with a positive mind. Firstly you have to ask the customer whether they might be satisfied with the product or services you are offering, and pass the information to anyone who is also looking to buy the same service or product.


Some other ways to generate Leads

  1. LinkedIn:

Through LinkedIn, we can generate leads. As it is a professional platform we can find some corporate lead here.

  1. Webinar:

It is actually an online event by which we can reach a group of like-minded people or individuals through their computers via the internet. The basic Marketing Strategy for Startups is to connect with their audience more and webinars are a good medium to generate leads.

  1. Blogs:

It is another important strategy for generating leads. You have to write blogs about the product or service you offer and you can convert readers to your customer by generating interest in them.


Now you have learned the basics of lead generation. But if you want to learn more professional tips and tricks about how to generate leads for start-ups, then Join Lead Generation Course from BTN Digital Academy.

Click Here to book your FREE DEMO CLASS. Under guidance from Mr. Saikat Chatterjee, Ace Lead Generation Expert, BTN Digital Academy has helped numerous Start-Ups to sustain themselves in hard times.

What are you waiting for? Join BTN Digital Academy and Start Generating Leads.

Saikat Chatterjee

Mr. Saikat Chatterjee is the Founder & CEO at BTN Infosolution - an affordable Digital Marketing Company from Kolkata, India. He is a Serial Web Entrepreneur, Web Strategist & Internet Marketing Consultant. Saikat helps other traditional as well as web businesses by offering suitable solutions to transform or enhance their online presence, which often converts to new leads or business prospects relevant to their business domain. With 15+ years of extensive domain expertise he is acting as Web Marketing consultant to 20+ well know business groups from India as well as abroad. An avid learner and a powerful speaker, who is always busy in upgrading knowledgebase, Saikat never hesitates to take a call, even from where others failed miserably. Get in touch with him on Facebook, LinkedIn or Twitter

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