When you have a small company, you must constantly think of paths to get your company’s products and services in front of as many people as possible, all without breaking the bank.
When you are using YouTube for your business growth then it is a very cost-effective way and you also can use it regularly as a part of your marketing strategy. Your business could use YouTube to launch or promote your products.
YouTube can be an effective video platform for growing your business. Here are eight benefits that YouTube can provide to your business.
1> Tap into The Horde of YouTube’s Traffic
Online video is a highly effective growing platform, with over four billion videos viewed daily. When you use YouTube for your business growth, you can easily touch your audience, both by creating your videos and advertising your brands on other people’s videos.
- YouTube is the second biggest search engine and the third most useful website worldwide, along with Google and Facebook, respectively.
- Globally one billion people visit YouTube every month.
- One hundred hours of video are uploaded every 60 seconds to the YouTube platform.
- YouTube is the highest visibility network on the Google platform.
Video is extremely engaging and useful for any type of business. Publishing Videos using platforms like YouTube has become so big that you can find a group of audience who will become your fans and customers if you educate, entertain, and provide solutions to their problems.
2> Marketing on YouTube Will Help You Get Found on Google
Due to Google Universal Search, videos, images, news, books, and other local searches comes together in Google’s search results, showing the most useful information for people searching.
You have already noticed that videos are appearing more often in Google’s search results. Here the market hinges on the types of videos you upload to your channel.
You can use your advantage to launch high-quality articles on your site and create complimentary videos on YouTube for youngsters. Doing this will make backlinks to your site, meaning you receive found on Google more often by audience searching.
When you are making YouTube is a part of your marketing strategy for your brands, you are also increasing the audience of your website. The more authoritative your website is stay in Google’s eyes, the definitely your rank is high in the search results.
4 Top Tips for Using YouTube to Increase the Authority of Your Website
1> Get other website owners to embed your videos on their websites: Every time someone embeds your video in their own website, it counts as a vote in aid of your video. When more people embed your video, your rank will be higher in the search results
2> Associate your domain name with your YouTube channel: Associating your website with your YouTube channel. You get the official representation of your brand on the YouTube platform. These results in more relevant video results pointing to your business when someone searches for your brand or terms relating to the services you offer.
3> Get your movies shared on social media structures: Social media metrics are a factor taken into consideration by Google when ranking pages. If you can create high-quality videos that encourage others to share, you are signaling to Google that you are producing content that is valuable to your target audience.
4> Your Contents Never Dies: YouTube is extremely helpful for business. It may help you to re-purpose content that you have already created without the need to spend a huge of time & to invest in expensive tools.
Re-purposing this type of content that you have already created is an effective form of content marketing, with that you can reach the audience that will love the content. This type of content can easily be re-purposed into many types of formats including these:
- Video series
This kind of approach enables you to create a minimum of four pieces of content from only one idea, which results in an engaged audience who will easily digest the information you provide for them.
Do you want to get more out of YouTube for your business purpose? We recommend this fantastic course from BTN Digital Academy. Then just set up your channel, increase your views, and more: YouTube Masterclass – Your Complete Guide to YouTube
3> Grow Your Audience Worldwide
This is the biggest benefit of using YouTube for business purposes. Consistently create your own video content & open the door for new visitors. Only with YouTube’s help, you can reach a worldwide audience although you can speak only one language.
If you are an English speaker, you have the advantage, as it is difficult to capture a huge English-speaking market if you cannot write & produce excellent content in English.
In addition to that, if you include the closed captions on your uploaded videos & you can also reach new audiences as you are catering the video to people with unique needs.
The research now shows that videos with closed captions receive 5% more views and subscribers than those without.
Fun Fact: 80% of people who prefer to watch videos with closed captions enabled do not have a hearing impairment.
It is also crucial to include several call-to-actions in your videos, with annotations that link to:
- Other videos
- Content on your website
- Email auto-responder series
- Products and services on offer
4> Build Your Email List on YouTube
The other benefit of using YouTube for business is the ability to build an email list that you can use to supply valuable & engaging content.
The use of software that allows you to embed your sign-up form in a direct way into the YouTube videos. A video can be stopped temporarily for a viewer when they enter their email address & subscribe to your list before they continue to see it.
Using this type of approach makes it very easier to build your email list, which provides engaging video content for your audience. And they will love your content.
5> Your all Audience Will Promote You & Buy from You
Your videos with a delicate touch will help you to increase your conversions. People will buy from those whom they trust, & that trust is built by you relating to them on the emotional level.
The research shows that, for the professional services and general companies, if you are driving traffic on a landing page with the video of a person in a company speaking about the product & service, which can highly increase your list of leads & sales extremely fast.
Do you want to get more out of YouTube for your business? We are recommending this fantastic course from BTN Academy. Set up a channel, & increase views & much more: YouTube Masterclass – Your Complete Guide to YouTube.
6> Your Audience with Ad Words for Video
With the Google Ad the words for your video, you can get laser-focused access to all your audience by advertising on videos your audience is more likely to watch & search for.
The best advantage of the Ad words for Video is that you shall only pay for the engaged views.
The engaged view occurs when then a viewer watches your ad for a minimum of 30 seconds. Also, we can tell that, if your video ad is skipped, you will not pay anything.
Look at how Reebok generated 50% of its customers from YouTube with the help of its video advertising campaign.
The main benefit of the Ad-Words for video is the potential to grow your audience by ‘earned views.’
The views are free & earned when someone chooses to watch your video ad, then goes on to watch one & more videos on your YouTube channel within a 7-day period.
If someone watches 2-6 videos on your YouTube channel, they are far more likely to subscribe to your YouTube channel.
7> Make your Money with the help of AdSense for Video
When you are creating regular videos & content that gives you an opportunity to earn money directly from your videos, through Google’s AdSense for the Video program.
- Over one million content creators from the thirty countries around the globe are earning huge amounts of money simply through YouTube videos & their content.
- The maximum of channels is making six figures in a year.
8> Use Google AdWords and Google AdSense
You can use Google AdWords and AdSense for Videos together to make a little amount of money back from your video campaigns too.
It works like this:
- Viewers see your video ad in another video & click on it.
- You pay for the click as a part of your campaign budget.
- Viewers proceed to watch your videos, viewing the ads from other content creators which are enabled to display on your videos.
- Viewers click & watch those ads & you are paid 68% of ad revenue.
It means you can post the AdWords campaigns for your videos, whilst making money by allowing others to advertise on your videos & content.
And as you can see that YouTube is the best visible platform for growing your audience & business in a substantial number of ways.
If you invest the required time to learn the main things of this platform, YouTube will also show itself to be a worthwhile addition to growing fast way.