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What is Search Engine Optimization?

What is Search Engine Optimization techniques?

Search engine optimization techniques improve and promote a website with the objective of increasing the number of visitors the site gets from search engines. There are several aspects of SEO, from content to back linking. Often SEO is simply a matter of ensuring that the structure of a site is such that, it’s understandable for search engines. SEO simply isn’t about building websites that are search engine friendly. It’s about making a site user friendly as well.

The majority of web traffic is guided by the major commercial search engines; Google, Bing, and Yahoo. Social media is a means of diverting traffic to a website as well. On the internet search engines are used as the primary means of navigation regardless of what the site provides; content, services, products, information, or just about anything.

Search engines are unique as they provide target traffic, in other words, people looking for what is being offered. Search engine is the path that enables traffic to a website. If search engines cannot find a site, or aren’t able to include content in the backend databases, then the all-important scope of diverting traffic to a site is missed.

Search queries are words and phrases that a user would type into the search box and that have immense value. Search engine traffic is extremely vital as it could either create or destroy the prospect of success of an organization.  Targeting traffic to a website has the potential to render publicity, revenue, and exposure unlike any other medium of digital marketing. An investment in SEO could have an exceptional rate of return in comparison with other forms of marketing, promotion and ultimately sales.

Undoubtedly search engines are brainy, but human intervention is still needed. The major search engines namely Google, Yahoo and Bing strive toward improvement of technology so that the web can be scanned thoroughly and the search engine results page returns results that are useful for users. However, search engines no matter how robust they may be do have operational limitations.

Ethical SEO practices could end up in horde of traffic diverted to a site which is an indication of how much attention the site has been able to grab. However, any unethical SEO practice could severely damage the ranking of a site resulting in minimal visibility. Furthermore to search engines finding content, sites aspire and vie for first page or even better, top of page ranking on the search engine results page of all the major search engines.


Saikat Chatterjee

Mr. Saikat Chatterjee is the Founder & CEO at BTN Infosolution - an affordable Digital Marketing Company from Kolkata, India. He is a Serial Web Entrepreneur, Web Strategist & Internet Marketing Consultant. Saikat helps other traditional as well as web businesses by offering suitable solutions to transform or enhance their online presence, which often converts to new leads or business prospects relevant to their business domain. With 15+ years of extensive domain expertise he is acting as Web Marketing consultant to 20+ well know business groups from India as well as abroad. An avid learner and a powerful speaker, who is always busy in upgrading knowledgebase, Saikat never hesitates to take a call, even from where others failed miserably. Get in touch with him on Facebook, LinkedIn or Twitter

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