There is an explosion of business in the field of eCommerce and widespread growth of eCommerce in India, however, the fact is that if you’re looking to increase the size of your eCommerce company and get more customers and traffic then you need to promote it. Here are 9 Easy Tips To Improve Your eCommerce Business In 2023
1. Create Newsletters & Blogs
Content marketing is among the most effective and reliable ways for the growth of eCommerce in India. However, many business owners don’t realize the potential of this approach since it takes time and effort, and the outcomes aren’t instantaneous.
Posting engaging content on your website can dramatically improve your organic SEO. However, it’s only if executed properly. A couple of posts in a couple of months will not do the trick. If you only publish content that is sales-oriented, it will not work as well. The more useful and informative content you share, the more well-known your eCommerce company will become online, and the greater number of customers you’ll attract.
2. Increase your customer support by using AI Chatbot
If customers receive top customer support from eCommerce or are aware that if they need to ask a question or issue you can be reached easily which means customers are likely to purchase from you because they have security.
We are living in a time of needing instant results, which is the reason chatbots are automatized. Chatbots is software that allows online chat with no human interaction and is an ideal choice for customers to quickly get in touch with you regarding their concerns. If you can respond to questions swiftly, the probability of a sale will be higher and your conversion rate will increase for sure.
3. Posting on social media
Similar to posting content on your blog and then distributing it via newsletters, Social media is an excellent eCommerce tool for the growth of eCommerce in India. It will give you more exposure and allow you to influence customers through your products or services.
Facebook, as well as Instagram, are especially important in allowing you to promote special promotions for your products or services and offers, therefore you should have a solid presence on these platforms.
4. Use Google Shopping Ads
Google Shopping ads can assist you to put your product to the attention of your customers since it’s a kind of search engine that compares. The best part is that they’re visual as well. The typical Google Shopping ad includes a product picture, price, and your company or store’s name. If customers are searching for a particular item on Google, If your product description is in line with the criteria they are looking for, it will show to the user. You’ll only be charged each time somebody clicks upon one of your Google Shopping ads.
5. Use omnichannel marketing
Omnichannel simply means “all channels’. It is basically an efficient streamlining of marketing activities. It can be an effective tool for the future of eCommerce.
For instance, a customer may add a product to their cart while surfing your site using a laptop. They are distracted and do not return to your eCommerce website until they’re browsing on their mobile devices.
Instead of having the customer begin again, with omnichannel marketing, you will make sure they continue their purchase without having to go through the entire process again.
Omnichannel marketing lets you make sure that your customers don’t have to repeat steps many times during the purchase process and thus improves conversion rates.
6. Increase the email list
Marketing via email is an easy method of increasing sales and expanding your business. First, you will be required to create a list of prospects. The more you expand this list of potential customers, the more people you can establish a rapport with, and the more results you’ll get from your conversions.
7. Personalize your customers’ experience
A one-size-fits-all method for your eCommerce business isn’t going to work! Instead, you should focus on making the experience more personalized for your customers.
According to research conducted by growcode.com, more than 80% of shoppers prefer to purchase through an online retailer which offers personalized experiences that are incorporated throughout the entire purchase process starting with browsing, to emails, social media activities as well as paid advertisements.
8. Try to Sell Internationally
The growth of eCommerce in India can be as easy as expanding internationally! The potential growth you can achieve simply by focusing on customers from several countries is enormous.
International eCommerce is growing rapidly and, with greater internet access, consumers around the world will have access to companies, including yours.
9. Have your site ‘mCommerce’ optimized?
While having a mobile-friendly responsive site is great and a great start, optimizing your website for mobile shopping will help you increase your sales even more. The goal is to make your customers’ shopping experience more enjoyable.
With nearly four-in-five Americans being online shoppers with more than half of them making purchases using mobile devices is no wonder consumers don’t like a slow purchasing experience.
As the proprietor of an eCommerce store, it’s vital to know what your customers are looking for and also to test the latest technologies available to enhance the overall experience of your customer and aid in helping your business growth of eCommerce in India in 2022.
Request a demonstration to discover more about how we can support your eCommerce company today!